LOVE AT FIRST SIGHT

AUCKLAND, New Zealand, 24 November 2021 – Ford today put the global pickup world on notice by revealing the smartest, most versatile and most capable Ranger yet – delivering an even more desirable pickup partner for customers.
Using years of Ford truck expertise and deep understanding of truck customers, the company collaborated with customers around the globe to create a vehicle and ownership experience that next-gen Ranger owners can rely on for their businesses, family lives and adventure.
“With Ranger, we’ve had a big extended family for decades,” said Jim Farley, president and CEO. “This truck has always been a trusted partner to small business owners, farmers, families, adventurers, commercial fleets and so many more in more than 180 markets around the world. And with the new Ranger, this is our moment to deliver. Not just a product our customers will love, but an always-on experience that will help us build strong and lasting relationships with them. This is the midsize truck people will want to own and experience.”
“When we reimagined the Ranger, we set out to create more than just a great new pickup truck; we set out to design a great experience as well,” said Dianne Craig, president of Ford’s International Markets Group. “We are a family company, and we want our customers to feel like part of our family. The vehicle sale is just the beginning of our journey together.”
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